Business success

You are in business and know well how to succeed. However, I have seen many business owners get trapped in unnecessary processes and lose focus.

I like to suggest the following.

  • Don’t wait for a revolutionary idea. It will never happen. Just focus on a simple, exciting, empty space and execute as fast as possible.


  • Share your idea. The more you share, the more you get advice and the more you learn.
    Meet and talk to your competitors.


  • Build a community.
    Use blogging and social software to make sure people hear about you.


  • Listen to your community.
    Answer questions and build your product with their feedback.


  • Gather a great team.
    Select those with very different skills from you.
    Look for people who are better than you.


  • Be the first to recognise a problem. Everyone makes mistakes.
    Address the issue in public, learn about and correct it.


  • Don’t spend time on market research.
    Launch test versions as early as possible.
    Keep improving the product in the open.


  • Don’t obsess over spreadsheet business plans.
    They are not going to turn out as you predict, in any case.


  • Don’t plan a big marketing effort.
    It’s much more important and powerful that your community loves the product.


  • Don’t focus on getting rich. Focus on your users.
    Money is a consequence of success, not a goal.

Please let me know if you want to know more on above rules of Business success.

Suresh Shah, M.D., Pathfinders Enterprise

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