You are in business and know well how to succeed. However, I have seen many business owners get trapped in unnecessary processes and lose focus.

I like to suggest the following.

• Don’t wait for a revolutionary idea. It will never happen. Just focus on a simple, exciting, empty space and execute as fast as possible.

• Share your idea. The more you share, the more you get advice and the more you learn.
  Meet and talk to your competitors.

• Build a community.
  Use blogging and social software to make sure people hear about you.

• Listen to your community.
  Answer questions and build your product with their feedback.

• Gather a great team.
  Select those with very different skills from you.
  Look for people who are better than you.

• Be the first to recognise a problem. Everyone makes mistakes.
  Address the issue in public, learn about and correct it.

• Don’t spend time on market research.
  Launch test versions as early as possible.
  Keep improving the product in the open.

• Don’t obsess over spreadsheet business plans.
  They are not going to turn out as you predict, in any case.

• Don’t plan a big marketing effort.
  It’s much more important and powerful that your community loves the product.

• Don’t focus on getting rich. Focus on your users.
  Money is a consequence of success, not a goal.

Please let me know if you want to know more on above rules of Business success.

Suresh Shah, M.D., Pathfinders Enterprise