First step in Pathfinders business coaching process is Clarifiance where in, it clarified to the senior team participants ‘’what business we are in’’.

To our surprise, we found that this step is crucial. Else, everyone tries to move in different directions. They do not know where and why of many business decisions.

It’s like rowing participants rowing in different directions, resulting in that the boat does not move at all.

And, many successful clients have confessed that one of the most important things you need to reach your dreams is CLARITY.

A lack of clarity could put the brakes on any journey to success.” (Steve Maraboli).

Structure and marketing directions

You should have clarity on how to structure and market different products that cater and appeal to a broad range of prospects with different needs, budgets, and goals.


Also, the clarity on the logistics of running your business, from contracts and payments to the structures and systems of sessions and follow-up procedures.

Work life balance

Clarity on design and managing your schedule in a way that allowing you to balance your life while enjoying both the income and freedom you desire.

True North

You still need crystal clarity if you want to succeed in income, impact, and freedom. It doesn’t matter how powerful your processes are or how many prospects telling you how awesome your services are.

Clarity on your design and running your processes is the difference between,

  • Thriving and burning out
  • Frustration and satisfaction
  • Average and mastery


Suresh Shah, Pathfinders Enterprise

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