You have a unique gift or expertise to offer – for people to be able to say yes to you. You must clearly articulate what you do and communicate your offer. Develop your irresistible offer and the words to express it.

 

Reverse Engineer the body of your talk so that it leads to the sale of your offer smoothly.

For the body of your talk, go deep on one segment from your program.

Thereafter, give a preview of the other segments. Show immediate value and what more will come when you work together.

 

Position yourself to gain instant credibility and trust with your audience.

To connect authentically with your audience, you must position:

• Yourself
• Your Audience
• Your Topic/Transformation
• Your Talk
• Your Irresistible Offer

 

Seed your content so that hunger and desire build in your prospects quickly.                            

Use a case study or client success story.

Tell a story, outline the results, and credit results to a specific part of your program.

One thing you must include is a limiter.
The most common limiters are time (as in “Today Only”) or quantity (as in “I have room in my schedule to take the first 8 people who book an appointment”).

Make sure to always provide an authentic reason as to why you have this limiter.

This system works powerfully for relationship experts and health professionals, as well  as for sales trainers. In other words, you don’t need to be showing people how to make money to enjoy big back-of-the-room results.

And while many people are “strapped for money,” you’ll see they will part with their money to solve a pain they are tired of.

People say they can’t afford something to one person, and then turn around and buy a $300 purse or take a trip to Vegas.
It’s all about people’s priorities. People who have the pain you solve will understand you have the solution to transform that.

 

Most entrepreneurs go about branding themselves is completely backwards. They sit by themselves behind their computers and try and figure out what they stand for. Then they spend all sorts of money branding themselves only to find out later that’s not what their ideal clients are really interested in — so they have to start over.

 

If you test out your brand through speaking, you can get real-world feedback on what works and what doesn’t BEFORE you spend all that money branding yourself.

 

You can start by selling anything — even one-on-one coaching packages or your hard-earned advice.

 

You can see two types of speakers — wingers (who wing their talk) and scripters (who script their talks).

The wingers sound unprepared and the scripters sound too stiff.

Worse, both have a tendency to sound exactly like they don’t want to sound.

So what’s the third option?

You STRUCTURE your talk.

 

Know exactly what you need to do to structure your winning Speak-to-Sell Talk that allows you to give, give, give and STILL sell WITHOUT sounding ‘salesy’!

 

It’s time for you to claim your throne and step up as the industry leader you are as you use your gifts and your passions to change lives.

Take the leap to creating your Speak-to-Sell Talk and start attracting your ideal clients and closing the sale.

 

Sounds exciting?

Join us at Pathfinders. We hold periodical sessions for clients and friends who desire to craft their Talk.

 

Creating Your Talk

 

You have a unique gift or expertise to offer – for people to be able to say yes to you. You must clearly articulate what you do and communicate your offer. Develop your irresistible offer and the words to express it.

 

Reverse Engineer the body of your talk so that it leads to the sale of your offer  smoothly.

For the body of your talk, go deep on one segment from your program.

Thereafter, give a preview of the other segments. Show immediate value and what more will come when you work together.

 

Position yourself to gain instant credibility and trust with your audience.

To connect authentically with your audience, you must position:

• Yourself
• Your Audience
• Your Topic/Transformation
• Your Talk
• Your Irresistible Offer

 

Seed your content so that hunger and desire build in your prospects quickly.
Use a case study or client success sstory.

Tell a story, outline the results, and credit results to a specific part of your program.

One thing you must include is a limiter.
The most common limiters are time (as in “Today Only”) or quantity (as in “I have room in my schedule to take the first 8 people who book an appointment”).                                                            Make sure to always provide an authentic reason as to why you have this limiter.

This system works powerfully for relationship experts and health professionals, as well  as for sales trainers. In other words, you don’t need to be showing people how to make money to enjoy big back-of-the-room results.

And while many people are “strapped for money,” you’ll see they will part with their money to solve a pain they are tired of.

People say they can’t afford something to one person, and then turn around and buy a $300 purse or take a trip to Vegas.
It’s all about people’s priorities. People who have the pain you solve will understand you have the solution to transform that.

 

Most entrepreneurs go about branding themselves is completely backwards. They sit by themselves behind their computers and try and figure out what they stand for. Then they spend all sorts of money branding themselves only to find out later that’s not what their ideal clients are really interested in — so they have to start over.

 

If you test out your brand through speaking, you can get real-world feedback on what works and what doesn’t BEFORE you spend all that money branding yourself.

 

You can start by selling anything — even one-on-one coaching packages or your hard-earned advice.

 

You can see two types of speakers — wingers (who wing their talk) and scripters (who script their talks).

The wingers sound unprepared and the scripters sound too stiff.
Worse, both have a tendency to sound exactly like they don’t want to sound.

So what’s the third option?

You STRUCTURE your talk.

 

Know exactly what you need to do to structure your winning Speak-to-Sell Talk that allows you to give, give, give and STILL sell WITHOUT sounding ‘salesy’!

 

It’s time for you to claim your throne and step up as the industry leader you are as you use your gifts and your passions to change lives.

Take the leap to creating your Speak-to-Sell Talk and start attracting your ideal clients and closing the sale.

 

Sounds exciting?

Join us at Pathfinders. We hold periodical sessions for clients and friends who desire to craft their Talk.

 

Suresh Shah, Pathfinders Enterprise

 

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