Effective Business Writing

You write in business, to convince others

  • Buy a product or service
  • Approve a budget
  • Sign a proposal
  • Change a process

Your writing needs to be compelling and relevant to persuade people to read it and take desired action toward your objectives

A powerful and effective communications methodology can help you discard tedious, time-consuming writing habits you might have developed since childhood

  • Develop analytical thinking techniques that facilitate clear, reader-focused writing
  • Ask probing, insightful questions that will help to identify your reader’s perceptions, empowering your writing to speak directly to their needs
  • Cultivate active-listening skills to let you focus on how your readers interpret your words; and, to identify your audience’s motivation

You should write with intention so your words don’t obscure your ideas

  • Develop a compelling business story that will engage your readers
  • Use persuasive writing techniques to produce powerful proposals, reports, emails, and more
    Articulate complex information (if any) clearly and concisely
  • Think analytically about your business benefits from your reader’s point of view
  • Strengthen and streamline your writing using professional-quality editing and revision techniques
  • Leverage on powerful email subject lines that get your reader’s attention
  • Avoid pompous business words and phrases

Let us see some clear Writing Essentials:

  • How to read with purpose to uncover essential facts
  • Identify what is important and what to ignore
  • How to develop a clear, focused message for your reader
  • The Clarity Principle – single most important point in writing
  • Four ways to define a clear objective

Define expected outcome:

  • Identify four typical audience types
  • How to write to each reader’s perspective

Do not begin writing without planning.

Focus on getting things done effectively than getting things done quickly

  • Examine your messages and topics
  • Analyze options
  • Choose a reader-focused strategy
  • Organize your ideas
  • Communicate powerfully and persuasively

 

Use these thinking tools

  • 4-step process to help participants think clearly, organize your ideas, focus on objectives, take less time writing – Plan, write, revise, edit
  • Analytical questions for looking beyond the obvious
  • Brainstorming for generating ideas and form logical connections
  • Outline your ideas and structure a persuasive document

Analysis Exercises

  • Identify and answer your reader’s objections
  • Tune into what every reader wants to know
  • Uncover your real objectives for writing
  • Keep your words from obscuring your ideas
  • Avoid jargon, clichés and pompous language
  • Motivate your reader through clear, persuasive writing

Persuasive Writing

  • Position yourself in the reader’s mind
  • Write for your reader’s perspective
  • Communicating complex information clearly and concisely
  • Develop your own business writing style
  • Create an effective opening statement, purpose, and compelling closing statement

Argument structure

  • Structure an argument
  • Introduce facts
  • Support claims
  • Make clear recommendations

Argument Exercise

  • Identify key issues and problems to be resolved
  • A convincing presentation
  • Insightful questions to help you think and write analytically

Grammar & Mechanics

Sentences & Paragraphs

  • The Sentence – know what they are
  • The Paragraph – The document’s rhythm section
  • Quantity vs. Quality – know when enough is enough
  • Style – set the right tone for your audience and purpose
  • Clarity – What’s clear for the writer is often confusing for the reader

Join us at Pathfinders. We regularly conduct business writing exercises with our clients.

 

Suresh Shah, Pathfinders Enterprise

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