Sending Emails to your prospects/clients

What kind of emails you send –

  • Broadcast: your need to talk to everyone at once
  • Scheduled: Holidays. Birthdays. Anniversaries
  • Planning ahead: before you go on vacation
  • Autoresponders: Deliver content as soon as someone downloads
  • Send a new subscriber a welcome email
  • Triggered: Use data based on purchase, page views
  • Engagement to send perfectly-timed emails
  • Dynamic Content: Show different content to different contacts based on specific conditions.
  • Site Tracking: Connect your email efforts to your website activity.
  • Personalization: Speak one-to-one instead of one-to-many based on what you know about each contact.
  • Segmentation: Group your contacts based on practically any information you have.

How do you build such emails?

  • Mobile-Optimized Templates: Craft beautiful emails in customizable format
  • Drag-and-Drop or HTML: do it on your own!
  • You need an easy-to-use builder and the ability to custom code
  • Revision History: Store all your changes in case you need an older version of an email.
  • Multi-User Editing: Edit campaigns together with your team, and keep track of who did what.

Design your contents

  • Revenue Reporting: Tie actual sales back to specific emails to understand what worked
  • More than Opens & Clicks: Track replies, forwards, geolocation, which email clients your subscriber base uses, and more for the full picture.
  • Split Testing
  • A simple split test can get you tens, hundreds, or thousands of extra clicks and opens

1.     Subject lines

2.     Contents

3.     Imagery

4.     “From” information

5.     Calls-to-action

  • Custom Reporting: It’s crucial to find a flexible platform with tagging and custom fields that let you build reporting and testing methods that work for you.
  • Unsubscribe Context:

1.    Too many emails

2.    Not enough

3.    Bad content

Find out why people stop wanting to hear from you

1.    Respond that you have  heard them, and will rectify within next 48 hours

2.    Thanks for the feedback

3.    Here is what you will do to act upon the feedback

4.    Request whether you have interpreted the feedback correct

5.    Send them modified email

6.    Follow the modified format ONLY

Suresh Shah, Pathfinders Enterprise

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