A leap of faith

Fate of complascent brands

The Pencil Metaphor

The hangers-on are there in every organization: know right lingo, attend seminars, yet rarely take actions
The erasors: endeavor to undo much (work done by the leaders)
The ferrules: hang on to what they know (statuco), not allowing new technology or concepts to enter their classrooms (teachings)
The wood: need guidance and training for embracing new technology
The sharp: learning from early adopters, grab best part of it
The Lead: early adopters, trying out new technology and sharing with others

Are you prepared? What innovation your company is doing next year?