You write in business, to convince others– buy a product or service, approve a budget, sign a proposal, change a process, etc.
Your writing needs to be compelling and relevant to persuade people to read it and take desired action toward your objectives.
Let us understand a powerful and effective communications methodology that helps you discard tedious, time-consuming writing habits you’ve developed since childhood.
Develop analytical thinking techniques that facilitate clear, reader-focused writing.
Ask probing, insightful questions that will uncover your reader’s perceptions, empowering your writing to speak directly to their needs
Cultivate active-listening skills to let you focus on how your readers interpret your words; and, to identify your audience’s motivation
You should write with intention so your words don’t obscure your ideas.
Develop a compelling business story that will engage your readers
Use persuasive writing techniques to produce powerful proposals, reports, emails, and more…Continue Reading >>