You write in business, to convince others– buy a product or service, approve a budget, sign a proposal, change a process, etc.

Your writing needs to be compelling and relevant to persuade people to read it and take desired action toward your objectives.

Let us understand a powerful and effective communications methodology that helps you discard tedious, time-consuming writing habits you’ve developed since childhood.

Develop analytical thinking techniques that facilitate clear, reader-focused writing.

Ask probing, insightful questions that will uncover your reader’s perceptions, empowering your writing to speak directly to their needs

Cultivate active-listening skills to let you focus on how your readers interpret your words; and, to identify your audience’s motivation

You should write with intention so your words don’t obscure your ideas.

Develop a compelling business story that will engage your readers

Use persuasive writing techniques to produce powerful proposals, reports, emails, and more…