You may have reached a point in your career where you have a defined and consistent personal brand. And that’s awesome.

But, it isn’t enough to build the brand – you have to manage the brand.

You need to be a steward of the brand.

A brand manager is someone who consistently works to generate awareness, influence, and affinity all in an effort to continually build brand equity.

So, how can you start applying some of those principles to your personal brand? How do you become your own personal brand manager?

While this sounds like a full time endeavor, it isn’t, it simply takes thought and planning and before you know it, it is second nature…