Work on your business model

If you ask me, successful business transformation starts with asking why the Company should be in the business.

And, reaching milestone without bruised and bleeding.

You as a business owner, must evaluate:

why you are in business
how you make revenues
how many different ways can you make revenues
your business position in the customer value chain

Whether you are a last mile player or intermediate, even if you run marathon, you may benefit lot more. As a matter of fact, you may be underwriting principals of business without realizing it.

Successful transformation is all about picking up the right friction to address in the market and working on sweating just enough to make the right moolah!.