You write in business, to convince others

Buy a product or service
Approve a budget
Sign a proposal
Change a process

Your writing needs to be compelling and relevant to persuade people to read it and take desired action toward your objectives

A powerful and effective communications methodology can help you discard tedious, time-consuming writing habits you might have developed since childhood

Develop analytical thinking techniques that facilitate clear, reader-focused writing
Ask probing, insightful questions that will help to identify your reader’s perceptions, empowering your writing to speak directly to their needs
Cultivate active-listening skills to let you focus on how your readers interpret your words; and, to identify your audience’s motivation

You should write with intention so your words don’t obscure your ideas

Develop a compelling business story that will engage your readers
Use persuasive writing techniques to produce powerful proposals, reports, emails, and more
Articulate complex information (if any) clearly and concisely

Think analytically about your business benefits from your reader’s point of view
Strengthen and streamline your writing using professional-quality editing and revision techniques
Leverage on powerful email subject lines that get your reader’s attention
Avoid pompous business words and phrases…