You have software for CRM. You collect information on customer behaviours. It’s critical to understand your customers better than the competition. You’ve heard that gathering customer insights can boost that understanding.

Is it business intelligence?

Business intelligence (BI) refers to the tools and techniques used to turn raw data into useful information for business analysis.

Using BI doesn’t require you to purchase costly new software or learn complex techniques. In fact, Excel can help you discover, visualize, and analyze your data. And Power BI for Office 365, a cloud service, works with Excel to provide a complete self-service analytics solution.