The biggest challenge for any startup is rising above the noise and grabbing that initial customer attention. Whether you’ve recently launched, are about to launch…

How do you go from zero to sixty?
How do you use digital marketing and PR to interact with your consumer base when you don’t have a consumer base yet?
How do you compete with other startups and brands that already have the jump on you in your space?
How do you explain a brand new product or service and make people not only notice, but care and get involved?

Unless you’ve created something so unique, so earth shatteringly original and so needed by everyone that word spreads like magic, or your investment partners are so famous that their story carries yours, you’ll have to fight it out with everyone else…