What do you think of when you think about business culture?

It can mean many things depending on who you talk to.

It can be a “brand,” motto, values, uniforms, or behaviors.

It could also be service level, return/exchange policy, or customer appreciation gestures.

Do you think of Main Street USA, with all the “Mom n’ Pop” shops on both sides of the street? Do you think about a small business doing business out of a garage?

Culture is a set of attitudes, beliefs, behaviors, and customs. These cultural cues are ingrained in the members of the business, team, or group, and then accepted as the norm. Beliefs about the role of the business, and how business activities fall into this understanding of culture, is typically dictated by how employees interact within their own cultural boundaries. Business culture will determine what kind of customers it attracts, the service it delivers, and its growth.