What kind of emails you send –
Broadcast: your need to talk to everyone at once
Scheduled: Holidays. Birthdays. Anniversaries
Planning ahead: before you go on vacation
Autoresponders: Deliver content as soon as someone downloads
Send a new subscriber a welcome email
Triggered: Use data based on purchase, page views
Engagement to send perfectly-timed emails
Dynamic Content: Show different content to different contacts based on specific conditions.
Site Tracking: Connect your email efforts to your website activity.
Personalization: Speak one-to-one instead of one-to-many based on what you know about each contact.
Segmentation: Group your contacts based on practically any information you have…