Tag: Market

Market Your New Business

I find one thing every startup, small business, home-based business and mega-corporation has in common – need for a solid marketing plan to succeed.

I can assist promoting your product to your users, buyers, potential clients and partners. I believe this is the key to just about every business’ success, regardless of industry, business model, size or target market.

And sure, marketing strategies might differ greatly between, say, a small ice cream store and a fast-growing tech. startup, but the need to promote and sell is quite similar — and so is the process of creating a marketing plan, executing a strategy and measuring your results. Without a little hustle, sales may drop off or disappear altogether.

Look at some of my best small business and startup resources on marketing your company:

Sitting with you as my client, I have evolved a handy checklist for preparing marketing plan of your business type.

Let us Craft a plan that includes elements of ‘traditional’ marketing AND social media
Remember: If you really want to sell more, then you have to educate your customers as part of your marketing strategy…

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Clinch A Deal

For Cindy, a visit to the franchise parent company of Teddybox, United Franchise Group, in Hollis (NH), helped seal her decision. Of course, by this time, she and her partner, Andy, her father, had already spent almost six months researching businesses they might open in East Asia.

Casting a wide net at first, they looked at all options, including purchasing an independent business. They chose a franchise because they liked all the support and training offered as part of the deal.

“For me it was the one-on-one interactions with the owners that was huge,” Cindy said. Meeting other franchisees who shared their own experiences and offered a ready support network raised Cindy’s comfort level with this new business.

During a carefully choreographed Discovery Day, Cindy was greeted by her “host” at her hotel and taken to company headquarters, where she met with current franchisees, technology, and financial support staff. She toured a “brand new, state-of-the-art training facility,” all of which convinced Cindy this was the business for her.

Franchise Discovery Day will either reel you in with a display of stellar services and support staff or you’ll discover something about the franchisor that sends you to the exit with a feeling of doubt…

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