“A great way to be significantly more productive, is to start anything you’re about to do with one question:

What does a wildly successful outcome for this meeting, project, conversation — whatever it might be — look like?

If you ask that question up front you co-create success, because everyone involved knows what you’re shooting for and can actively works towards making it happen.”

A question: Why wouldn’t you want a wildly successful outcome? Why wouldn’t you want a wildly successful outcome for every other person involved?

When you plan to interview a writer for an article and normally would have said something like, “I’m looking for five or six tips readers can use to be more productive.”

That’s fine… but it’s also pretty bland. And it sets up the interview to be pretty bland…