An organization will emerge from Infancy and move into the next stage of the organizational Lifecycle where cash and activities become somewhat stabilized. The negative cash flow and the need for cash infusions are not bothering much. Customers start bringing repeat business, there is some brand loyalty, suppliers stabilize and operation problems are no longer a daily crisis. The founder finally has time to breathe. Once this stabilization occurs, the Infant organization moves into the next stage which is called Go-Go.

What is Go-Go organization? First an Idea (courtship stage), then in Infancy the idea was put to work. Now, reached a stage where the idea is working. The company has overcome negative cash flow and sales are up. Seems that it is not only surviving, it’s flourishing. This makes the founder and the organization intoxicated…