I was fascinated for long and looking for good interpretation of the term Social Enterprise. I think I have found it in KIND organization.

Here are some excerpts from the book Do The KIND Thing by The founder CEO, Daniel Lubetzky.

His tagline is,

THINK Boundlessly / WORK Purposefully / LIVE Passionately

KIND is a producer of famous nutrition bars. They are successful. They engage their employees, and they look after the consumers (Society as a whole). In fact, they have a position of Vice President of Shopper Marketing, responsible for customizing programs for their retailers’ customers.

Work-Life issues, the KIND way…