How not to play the game:

Step 1 – Own all the toys
Step 2 – If you can’t, sue
Step 3 – Take your toys and go home
Step 4 – Go bankrupt

This week Toys R Us went bankrupt. It would be easy to see it as just another casualty of the decline of retail. But that would miss the true story…

Remember the story of Kodak inventing the digital camera and then doing nothing with it?

The story of Toys R Us is 10x worse. Because they had the chance to lead all online toy sales from the very beginning and were on the path to doing so, but they threw it all away…