Whether you’re a new CEO or one who’s been sitting in the chair for some time, keep reading.

An awful lot of planning, time and resources go into these.

Employees take time away from their jobs to attend. Yet, incredibly, there is so much wasted opportunity.
Take a look at your speech.

Have you spent time thinking about what’s in it for them?

Do you know why you’re really giving it — aside from your Communications Director or head of HR telling you to that you’re supposed to update the troops and it’s another box you have to check off?

Have you asked yourself: What do you want your people to feel, think and do when you are done?

Have you addressed the elephant in the room?